How a D2C Plant Care Brand Scaled Monthly Orders by 36× with fastrr Checkout

From 525 monthly orders to nearly 19,000 in four months: How a D2C plant care brand used fastrr Checkout to streamline the buying journey, improve checkout conversion, increase prepaid adoption, and recover failed-payment orders.

1. About the Brand

A growing direct-to-consumer (D2C) plant care brand selling through Shopify wanted to make its online buying experience more efficient as order volumes increased. For ecommerce brands, growth is not only about attracting shoppers to a website. It is also about helping more visitors complete their purchases, making online payments easier, and managing the risks associated with cash on delivery (COD).

The brand onboarded fastrr Checkout in May 2026 to improve its checkout experience and address friction across the purchase journey.

June 2026 was its first full month of performance tracking. By September, monthly orders had grown from 525 to 18,983 which is approximately 36.2× the June volume. October month-to-date data also showed continued momentum in checkout conversion and prepaid adoption.

2. The Problem: What Challenges Was the Brand Facing?

As an ecommerce business scales, small issues across checkout and payments can affect a significant number of potential orders. The brand needed a checkout experience that could support growth while addressing several common challenges.

• Checkout friction: Re-entering shipping details and navigating a lengthy checkout can discourage shoppers from completing an order.
• Payment failures: A failed online transaction can interrupt an otherwise successful purchase, even when the shopper is still willing to buy.
• COD and RTO risk: Cash on delivery can help customers feel more comfortable placing orders, but risky COD orders may result in returns to origin (RTO) when deliveries fail.
• Low prepaid adoption: Encouraging more customers to pay online can help brands manage their payment mix, but shoppers need a compelling reason to choose prepaid.
• Payment and delivery uncertainty: Shoppers may hesitate when they cannot easily understand delivery timelines or identify applicable payment offers.
• Limited visibility into the purchase journey: Marketing teams need reliable event tracking to understand checkout behaviour and measure campaign performance.

The brand needed a solution that addressed these issues within the checkout journey rather than relying on a single conversion tactic.

3. The Solution: How Did fastrr Checkout Help?

fastrr implemented a combination of checkout optimisation, payment recovery, risk intelligence, and conversion tools on the brand’s Shopify store.

How did fastrr make checkout faster and simpler?

fastrr 1-Click Checkout provided an end-to-end checkout experience with network-powered address prefill. fastrr Identity and Login also enabled network single sign-on (SSO), helping shoppers move through checkout with less repeated effort.

fastrr displayed estimated delivery dates based on the seller’s dispatch turnaround time and the buyer’s pincode, helping shoppers understand expected delivery timelines before completing their purchases.

How did fastrr recover orders after payment failures?

A failed payment does not always mean a shopper has abandoned their purchase. Some customers may still want to buy but need another opportunity to complete the transaction.

fastrr’s failed order recovery enabled an automated recovery flow with up to three payment retries. The recovery screen allowed shoppers to retry without losing their cart details.

This gives the brand a concrete example of how payment recovery can help bring interrupted purchases back to completion.

How did fastrr help improve prepaid adoption?

fastrr enabled an automated 5% discount on prepaid payments to give shoppers an incentive to pay online. The checkout also displayed eligible offers from PayU and Paytm, along with SuperMoney offer integration. Setu UPI routing was configured as part of the payment setup.

Together, these capabilities gave shoppers more reasons and options to complete an online payment. The brand also used checkout urgency messaging and an exit-intent form to engage shoppers who might otherwise leave without purchasing.

How did fastrr help manage COD and RTO risk?

fastrr’s RTO Prediction and Risk Intelligence engine evaluated 58,670 checkout sessions. Configured rules automatically restricted COD for high-risk orders, while Partial COD and COD-disable rules provided additional ways to manage risky transactions.

These controls helped the brand apply different payment conditions based on risk instead of treating every COD order in the same way.

fastrr also enabled server-side Meta Conversions API (CAPI) tracking for purchase, checkout-initiation, and payment-initiation events, supporting measurement across key stages of the purchase journey.

4. The Results: What Impact Did fastrr Checkout Have?

The brand’s performance data shows substantial growth in monthly order volume, alongside improvements in checkout conversion, prepaid share, and payment gateway success.

October figures are month-to-date, not full-month results. The payment gateway comparison uses the reported October average of approximately 84.49%.

Monthly orders grew by approximately 36×

Monthly orders increased from 525 in June to 18,983 in September 2026. This represents approximately 36.2 times the June volume over four months. The brand recorded 16,958 orders from 44,379 checkout sessions in October month-to-date, demonstrating continued order activity.

Checkout conversion improved by 15.60 percentage points

Checkout conversion increased from 22.61% in June to 38.21% in October MTD. In practical terms, a larger share of checkout sessions resulted in orders. This is a 15.60-percentage-point increase, equivalent to approximately a 69% relative improvement over the June baseline.

Prepaid share increased by 16.76 percentage points

Prepaid orders rose from 19.24% of orders in June to 36.00% in October MTD. This represents a 16.76-percentage-point increase, with prepaid accounting for nearly 1.9 times its original share of orders.

Payment gateway success improved by 6.94 percentage points

The payment success rate increased from 77.55% in June to an October average of approximately 84.49%. Across July to October, the reported success rates ranged from 83.27% to 85.48%.

Payment recovery delivered 349 additional completed orders

fastrr’s recovery flow successfully recovered and captured 349 placed orders. This provides a directly measured outcome from payment recovery, separate from the broader changes in order volume and conversion.

The performance figures show that the brand scaled order volume while improving key checkout metrics. Although these results occurred during its adoption of fastrr, the data alone does not establish that fastrr was the sole cause of the overall order growth.