20 Fastrr Checkout Features to Reduce Friction and Boost eCommerce Conversions

Losing online sales because of lengthy checkout forms, payment failures, or limited payment options? Customers may find exactly what they are looking for on your e-store, but getting them from cart to completed order is not always straightforward. Every extra step, delay, or payment hurdle can create friction and lead to drop-offs.

Reducing these friction points is where Fastrr Checkout can help D2C brands create a smoother path to purchase. Earlier called Shiprocket Checkout, Fastrr offers features such as one-click checkout, pre-filled customer information, address autofill, checkout customisation, and more to simplify the buying journey. These capabilities can help brands create a faster, more convenient checkout experience and support higher conversions.

What Are the Key Features of Fastrr Checkout?

Fastrr Checkout offers 20 features designed to help eCommerce brands reduce checkout friction, increase conversions, improve AOV, recover lost sales, and manage RTO. Here are 20 key features that can help D2C brands reduce checkout friction and support higher conversions:

1. Shiprocket Network Advantage

Since Fastrr is part of the Shiprocket ecosystem, it can leverage Shiprocket’s extensive delivery and buyer network to recognise eligible shoppers and improve the likelihood of address prefill. Importantly, businesses do not need to have previously used Shiprocket or be part of the Shiprocket ecosystem for this benefit. Fastrr can recognise eligible shoppers through its buyer network and help prefill relevant customer information, making checkout faster and reducing manual data entry.

2. Eva’s AI Assistance

Fastrr features a native, integrated AI agent named Eva. It:

• Manages pre-sales queries
• Gives product recommendations
• Tracks orders right on your storefront

These capabilities can help turn more e-store visitors into buyers before they reach the checkout page.

3. Smart Cart for Higher AOV

Fastrr has created a Smart Cart drawer app that uses gamification, including progress bars and tiered rewards, to encourage customers to add more items. Many retailers who signed up with Fastrr have seen an average 15–20% lift in AOV with this feature. .

4. Address Correction for Doubtful Entries

Fastrr has a unique Address Correction UI that detects “doubtful” address entries, for instance, missing house numbers. Once detected, it prompts the user to correct them during the checkout flow. This can help reduce address-related delivery failures.

5. Advanced RTO Prediction Engine

Instead of providing only a “Yes/No” risk assessment, Fastrr’s RTO prediction engine provides tiered risk levels from ‘Very High’ to ‘Low’ based on real Shiprocket delivery history. It allows you to make specific rules, like disabling COD only for “Very High” risk shoppers while showing the COD option for “High” risk users with a small prepaid discount.

6. One-Click Login

Fastrr integrates Truecaller, SSO and OTP-less login natively. Your customers can log in without waiting for an SMS OTP, which removes one of the major sources of friction at the beginning of checkout.

7. Integrated B2B and GST Assistance

Fastrr has built-in GSTIN collection and validation for eCommerce businesses that sell to corporate customers or high-volume buyers. This feature helps reduce the manual effort involved in collecting tax details for business orders.

8. Custom Engine for “Charge Rules”

Fastrr allows detailed charging rules, taking several factors into account at the same time. For example, you are able to set different shipping charges based on the weight of the cart, the delivery city (Tier 1 or Tier 3), and the payment mode.

9. Connected Post-Purchase Experience

Fastrr is connected with Shiprocket’s OMS and shipping services. Hence, it links checkout with order and shipment information and reduces the data gap between purchase and delivery tracking. Your customers can continue to track their package post-payment through the same interface.

10. Deep Funnel Analytics

The platform’s dashboard gives you a stage-by-stage view of the checkout funnel, starting from phone number entry through to payment initiation. You can see where shoppers are dropping off, whether at login, address entry, or the payment screen, and use these insights to make informed checkout changes.

11. “Skip-OTP” Flow for Ecosystem Users

Fastrr can recognise returning customers, even when they have not previously purchased from a particular store. Eligible customers who place prepaid orders can skip OTP verification altogether, which reduces checkout steps and supports a more seamless one-click experience.

12. Real-time Estimated Delivery Date (EDD)

Fastrr’s platform connects with the Shiprocket courier engine to calculate EDD as per current courier performance, the customer’s pincode and warehouse location. So shoppers can receive delivery information according to their specific order details instead of depending on broad delivery-window estimates like 3 to 5 days. This can help set clearer delivery expectations before purchase.

13. WhatsApp, SMS and Email Recovery Integrated

Fastrr can trigger automated WhatsApp, SMS and email recovery flows for shoppers who leave their carts. The recovery messages can include a one-click checkout link that maintains the customer’s cart and address information, making it easier for the buyer to return and complete the purchase without starting the checkout process again.

14. Recurring Orders and Subscriptions (Native)

The checkout platform has an engine built-in which supports recurring orders and subscriptions. It helps brands selling products such as coffee, supplements or skincare to manage recurring payment mandates and automated order creation without needing a separate subscription plugin.

15. Finance and Payout Tracking

Fastrr’s Finance and Settlement Dashboard brings payment gateway commissions, payout cycles and wallet balances into one place. You can use this information to see your Net Realisable Value (calculated as revenue after payment gateway fees and shipping costs), without having to manage this information across multiple spreadsheets.

16. Post-purchase Scratch Cards

The journey does not end at “Order Placed”. The Scratch Card feature appears on the order success page after a purchase, where your buyers can receive discounts or loyalty points for a future purchase. It gives you an additional way to encourage repeat purchases and support customer lifetime value.

17. Integrated Loyalty and Shipcoins

Fastrr has an in-built Loyalty and Wallet engine, using which you can reward shoppers with points, called Shipcoins, for purchases. Your customers can redeem these points as discounts through Smart Cart or Checkout, with the redemption option available within the existing purchase flow, reducing the need for a separate third-party loyalty app.

18. Support for Headless Checkout

If you have a custom frontend built on React, Next.js or Vue instead of a traditional Shopify theme, Fastrr can provide Headless Checkout APIs for your brand. This feature enables you to maintain your own branded storefront and connect it with Fastrr’s RTO engine and one-click login network.

19. Recommendations for Smart QuickPay

The checkout platform analyses the customer’s past payment pattern on Shiprocket and recommends the preferred mode of payment. For example, if a shopper uses Google Pay primarily in other stores, Fastrr’s engine can suggest Google Pay as the QuickPay option. This personalisation can reduce the number of payment choices a customer needs to make and support higher payment success rates.

20. Support for Hyperlocal and Split Shipment

If you have multiple warehouses or offer hyperlocal delivery, Fastrr’s serviceability engine, coupled with Shiprocket, can display varying delivery timelines and shipping charges for individual items in the same cart.

It can support Split-Shipment scenarios within one checkout. For example, one item can be delivered within two hours through a hyperlocal service, and another follows a standard delivery timeline, with both delivery options presented through a single checkout interface.

Conclusion

A checkout page not only influences the final payment but also shapes how customers interact with your eCommerce store. Login speed, payment options, delivery information, COD controls, recovery tools, and post-purchase engagement can all influence the buying journey. Fastrr Checkout brings these functions together in one platform, giving brands tools to reduce checkout friction, support higher order values, recover missed purchases, and manage delivery risks.

The right checkout setup should match your order volume, customer behaviour, and business model. Before making changes, review your funnel data to identify where customers are dropping off and which features could have the greatest impact on your business.

FAQs

1. Can Fastrr Checkout collect GSTIN details from B2B customers?

Yes. Fastrr Checkout includes GSTIN collection and validation to help brands serving business buyers collect the required tax details at checkout.

2. Can Fastrr Checkout support recurring purchases?

Yes. Fastrr Checkout supports recurring orders and subscriptions, allowing brands that sell products frequently purchased again to manage recurring payment mandates and automated order creation.

3. Is Fastrr Checkout viable for custom-built eCommerce websites?

Yes. If your storefront is built on React, Next.js, Vue, or another custom frontend, you can use Fastrr’s Headless Checkout APIs to integrate the checkout without changing your existing storefront experience.

4. Can I track payments and settlements through Fastrr Checkout?

Yes. The Finance and Settlement Dashboard brings payment gateway commissions, payout cycles, and wallet balances into one place, giving you a single view of this information.

5. Is there post-purchase support on the Fastrr Checkout platform?

Yes. Fastrr Checkout includes post-purchase features such as Scratch Cards and loyalty rewards, which can help brands encourage repeat purchases by offering discounts or loyalty points after an order is placed.