How Zop Increased Daily Units Sold by 10–15% Without Increasing Ad Spend With fastrr Checkout
Introduction
For ecommerce businesses, growth does not always require acquiring more customers. Increasing the value generated from existing traffic can also create opportunities to grow sales.
Zop, a Shopify-based ecommerce marketplace connecting emerging Indian brands with buyers, wanted to maximise the value of its existing customer demand. Most orders contained a single item, while payment gateway management and fragmented checkout data created additional operational challenges.
By using fastrr Checkout’s cart and checkout upselling capabilities, Zop reported a 10–15% increase in daily units sold without increasing advertising spend. The platform also supported payment gateway optimisation, flexible shipping fee configuration and consolidated funnel analytics, helping Zop gain greater control over its checkout operations.
What Was the Challenge?
Zop needed to increase the value generated from its existing traffic while simplifying checkout operations. Three challenges stood out.
Limited basket size: Most orders contained a single item, leaving opportunities to encourage shoppers to purchase complementary products. Without structured upselling, sales growth depended more heavily on acquiring additional customers or generating more orders.
Fragmented payment operations: Managing payment gateways involved separate integration and vendor coordination. Resolving payment-related issues could require additional support interactions.
Limited checkout funnel visibility: Conversion, payment success and checkout-to-purchase metrics were spread across different sources. Identifying drop-offs and investigating performance issues required a more consolidated view.
Zop needed a way to encourage additional purchases while gaining greater control over payments, shipping fee configuration and checkout performance.
How Was the Issue Addressed?
fastrr Checkout helped Zop address these challenges through four capabilities.
1. Cart and Checkout Upselling
fastrr Checkout enabled Zop to present complementary products in the cart and on the checkout page, giving shoppers opportunities to add more products during the buying journey.
Rather than relying exclusively on additional traffic or higher advertising investment, Zop could encourage customers who were already shopping to purchase additional items. This helped increase units per order and generate additional child orders, contributing to the reported growth in daily units sold.
2. Payment Gateway Optimisation
fastrr Checkout provided access to PayU as a pre-integrated payment gateway, reducing the need for a separate integration and onboarding process for that gateway.
Zop could configure primary and secondary gateways and prioritise them based on transaction costs and payment success performance. Payment-related support was also consolidated through the fastrr Checkout team, reducing the need to coordinate across separate support channels.
This gave Zop greater control over payment operations and a framework for managing processing costs and payment performance. Exact cost savings and changes in payment success rates were not quantified.
3. Flexible Shipping Fee Configuration
Different products can have different fulfilment costs and shipping requirements. A single shipping fee structure may not suit every SKU or collection.
fastrr Checkout allowed Zop to configure shipping fees at product, collection and SKU levels. The team could adjust charges for selected products, experiment with pricing and shipping rules, and make changes without depending on developer support for every adjustment.
This gave Zop greater flexibility in managing shipping fees and testing fulfilment-related pricing decisions. Specific shipping cost reductions or margin improvements were not quantified.
4. Consolidated Checkout Analytics
fastrr Checkout provided Zop with a consolidated dashboard for monitoring key purchase funnel metrics, including conversion rate, payment success rate and checkout-to-purchase rate.
By bringing these metrics into one view, the platform helped Zop identify potential drop-off points, investigate payment issues and make more informed checkout optimisation decisions.
This improved visibility into the purchase journey, although the available data does not quantify a specific reduction in analysis time or attribute a particular conversion uplift to analytics alone.
What Were the Results?
Zop reported improvements in daily unit sales alongside operational benefits across checkout and payment management.
10–15% Increase in Daily Units Sold
Daily units sold increased from approximately 1,000 to 1,100–1,150 units, representing approximately 100–150 additional units per day.
The reported growth was achieved without additional advertising spend for the uplift, while customer acquisition cost was reported as unchanged.
Higher Basket Value
Zop reported improvements in average order value and units per order, consistent with its use of cart and checkout upselling. Exact before-and-after AOV figures were not available.
Greater Control Over Payment Operations
Primary and secondary gateway configuration gave Zop a way to prioritise payment gateways based on cost and performance. Centralised support also simplified payment-related coordination.
More Flexible Shipping and Better Funnel Visibility
Product-, collection- and SKU-level shipping fee controls gave Zop more flexibility in managing shipping charges. Consolidated checkout analytics provided visibility into conversion, payment success and checkout-to-purchase performance.
The available results do not establish a specific increase in revenue or profit, a reduction in payment costs, or an improvement in contribution margin.
What Can Ecommerce Sellers Learn From This?
Zop’s experience highlights three lessons for Shopify merchants and D2C businesses.
1. Grow beyond customer acquisition. Cart and checkout upselling can help businesses generate additional unit sales from existing traffic, reducing their dependence on increased advertising investment as the only growth lever.
2. Treat payment operations as part of checkout optimisation. Gateway selection, transaction costs, payment performance and support processes can influence how efficiently a business manages its purchase funnel.
3. Use consolidated data to identify opportunities. Monitoring conversion, payment success and checkout-to-purchase metrics in one dashboard can help teams investigate problems and prioritise improvements.
How Does fastrr Checkout Support This Customer Journey?
fastrr Checkout supports ecommerce businesses across multiple parts of the purchase journey:
- Cart and checkout upselling: Presents complementary products at high-intent stages to encourage additional purchases.
- Payment gateway configuration: Supports gateway selection and prioritisation based on business requirements.
- Shipping fee controls: Enables product-, collection- and SKU-level shipping fee configuration.
- Checkout analytics: Consolidates key funnel metrics to support monitoring and optimisation.
Zop is also in the early stages of exploring headless checkout capabilities. Direct-to-checkout journeys through channels such as retargeting campaigns, WhatsApp messages and influencer links may create opportunities to shorten the path from purchase intent to payment. These are potential future applications; no measured uplift has been attributed to headless checkout in the reported results.
Conclusion
Zop’s experience shows how checkout optimisation can create growth opportunities beyond increasing traffic or advertising spend.
With fastrr Checkout’s cart and checkout upselling capabilities, Zop reported a 10–15% increase in daily units sold, growing from approximately 1,000 to 1,100–1,150 units per day without additional advertising spend for the reported uplift.
The platform also helped Zop gain greater control over payment gateway configuration, shipping fee management and checkout analytics.
For Shopify merchants, the broader lesson is that improving the buying journey can help businesses capture more value from existing demand. By combining upselling opportunities with better payment operations and checkout visibility, businesses can build a more informed approach to ecommerce growth.
Explore fastrr Checkout to learn how checkout optimisation can help your business increase basket size, manage payment operations and improve visibility across the purchase funnel.
