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Winning business to business marketplace strategies

13 Strategies for Designing a Winning Business-to-Business Marketplace

Building a business-to-business marketplace takes more than just listing products. It is about creating a smooth, reliable, and valuable experience...

September 25, 2025

7 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

What is Fraud Analytics?

Fraud Analytics Explained: How to Detect and Prevent Financial Crimes

Financial frauds affect every type of seller. Whether it’s fake transactions, refund abuse, identity theft, etc., financial fraud leads to...

September 19, 2025

8 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

How Voice Assistants help in shopping online?

How Voice Assistants Shape the Future of eCommerce and Online Shopping

Voice assistants are transforming the manner in which people interact with digital platforms. What was initially a convenient tool for...

September 15, 2025

7 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

10 Best AI shopping assistants

Discover the Top 10 AI Shopping Assistant Tools in 2025

Over the past four years, AI adoption in eCommerce has surged by over 270%, underscoring the rapid evolution of the...

September 11, 2025

7 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

What is a Squeeze Page?

What is a Squeeze Page? Top Examples and Best Practices for eCommerce

In today’s crowded online marketplace, capturing a buyer’s attention requires more than generic ads or emails. That is where a...

September 9, 2025

7 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

What is price discrimination?

Price Discrimination Insights: Strategies, Types, and Real-World Examples

The way you set prices can make a big difference in how your products sell and how much profit you...

September 3, 2025

7 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

How to use introductory pricing strategy?

Introductory Price Techniques That Help eCommerce Brands Grow Fast

Imagine launching a new product in the market with a significantly high price; your sales are stagnant, and the product...

August 26, 2025

6 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

dynamic pricing

Dynamic Pricing Strategies and Its Impact on eCommerce Success

Dynamic pricing is not only changing the way you sell but also how your customers shop online. Instead of sticking...

August 21, 2025

13 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

What is Brand Purpose

What is Brand Purpose and How Can You Define it to Build a Lasting Brand?

When asked to define brand purpose, one might say, “to make money”. Yes, financial gain is one of the key...

August 11, 2025

6 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

What is Tiered Pricing?

What is Tiered Pricing? Models, Examples, and Key Strategies

Tiered pricing is a flexible billing structure that has proven to drive growth for eCommerce businesses. Companies that use tiered...

August 8, 2025

9 min read

ranjeetSR

Ranjeet Sharma

Senior Specialist @ Shiprocket

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