How a Fast-Growing D2C Personal Care Brand Grew Daily Revenue by 169X with Fastrr Checkout

Introduction

Online demand for D2C personal care brands keeps growing, and so does the pressure on checkout. What works smoothly at low order volumes can start to break down as traffic picks up. Beyond just a smooth buying experience, brands need better payment success rates, fewer abandoned carts, and the ability to handle higher order volumes.

One fast-growing D2C personal care brand faced a similar challenge as its online business scaled. To keep up, it partnered with Fastrr Checkout to build a checkout system that could grow with the business while improving conversion and payment completion.

At the start of onboarding, the brand’s numbers looked like this: 749 checkout sessions, 196 completed orders, an AOV of INR 920.24, and daily revenue of INR 1.80 lakh. These became the baseline for tracking growth and pointed to clear room for improvement in checkout performance.

This case study looks at how targeted changes to the checkout journey helped the brand grow daily orders and revenue, while keeping conversion strong even as demand kept rising.

The Challenge

While the brand had established a strong foundation for online growth, it wanted its checkout to contribute more effectively to business performance. Beyond processing transactions, the checkout needed to help increase conversions, recover lost revenue, and support a growing volume of orders without adding operational complexity.

The business’s key priorities were:

• Reducing friction during checkout.
• Recovering revenue lost due to failed payments and abandoned carts.
• Increasing checkout conversion as website traffic grew.
• Improving Average Order Value (AOV) through relevant product recommendations.
• Reducing Return-to-Origin (RTO) risks by improving order quality and managing high-risk Cash on Delivery (COD) orders.

Rather than addressing each challenge separately, the brand looked for a unified checkout solution that could improve customer experience while supporting long-term business growth.

How Fastrr Checkout Supported Growth

Fastrr Checkout introduced several improvements across the buying journey, helping customers complete purchases faster while supporting the brand’s growing operations:

• To simplify checkout, OTP Login, Truecaller Login, and intelligent address prefill through the Fastrr Buyer Network reduced manual data entry and let returning shoppers check out faster.
• To recover otherwise lost sales, failed payment recovery along with automated WhatsApp and SMS reminders encouraged customers to come back and complete pending purchases.
• To increase order value, checkout upsells showed relevant product recommendations before payment, creating more chances to boost AOV.
• On the operational side, Address Quality Scoring, Address Sorting, and COD Confirmation helped flag potentially risky deliveries before fulfilment, reducing the likelihood of Return-to-Origin (RTO) orders.
• Bank offers and PayU payment incentives further supported the checkout experience by encouraging prepaid transactions and improving payment completion rates.

Results After Implementing Fastrr Checkout

Once Fastrr Checkout was in place, the brand saw steady improvements across key business and checkout metrics:

Daily Revenue Grew by 169X

Daily revenue rose from INR 1.80 lakh at onboarding to approximately INR 3.05 crore, a 169X increase.

Daily Orders Grew by 154X

Daily completed orders rose from 196 to 30,225, showing the checkout’s ability to handle far higher order volumes as the business expanded.

Checkout Conversion Improved

Conversion stayed strong as the business handled higher traffic and increasing order volumes.

Conclusion

The business grew from handling a few hundred daily orders to supporting tens of thousands, without losing conversion performance along the way.

By cutting checkout friction, recovering failed transactions, creating more chances for higher order value, and strengthening COD verification, Fastrr Checkout helped the brand improve both customer experience and operational efficiency.

For growing D2C businesses, checkout plays an important role in supporting both customer experience and operational efficiency. It is a key part of the overall growth strategy. Fastrr Checkout helps businesses simplify the buying journey, recover more revenue, and build a checkout that scales with long-term growth.