Businesses are using social proofs extensively to promote their products and services in the current times. Posting these proofs of trust has become an effective marketing technique as shoppers pay keen attention to them. Statistics reveal that buyers trust product reviews 12 times more than sales copies floated by businesses. What all counts as social proof? How do social proof apps help make the most of this marketing strategy? Which social proof apps are truly effective? Let’s find out all this and more about this modern marketing concept!
Understanding Social Proof and Its Impact on Buyer Psychology
Customer reviews, testimonials, social media likes, and posts related to brands are some common forms of social proof. These proofs serve as evidence that a product or brand is liked and accepted by its users. A greater number of social proofs indicates that a larger section of society trusts and supports them. The concept works on the psychological principle that humans tend to follow those around them. They are more likely to adopt behaviours and choices that are widely accepted in society. Research shows that testimonials have the power to boost a business’ conversion rate by 34%.
With the advent of social media platforms, posting these user experiences has become easier for businesses. Many of them are leveraging this unique marketing technique to build credibility and attract buyers. A number of apps have been developed to help businesses in this endeavour.
The Most Effective Social Proof Apps for 2025
With a swarm of apps around, it can be difficult to decide which ones to use. To narrow down your research, we have come up with some of the most popular social proof apps that are being used widely:
- TrustPulse
This is known as one of the best social proof tools for eCommerce businesses. It integrates smoothly with all the leading websites and platforms such as Shopify, BigCommerce, WooCommerce, HubSpot, WordPress, LeadPages, and ClickFunnels. The app is easy to set up and manage.
You can automate social proof using this user-friendly app. It enables you to show verified actions made on the website. This includes any purchases on the website, form signups, registrations and similar activities that indicate buyers’ interest in your brand. These notifications also create a sense of emergency among potential buyers who want to grab the available deals before it’s too late. This is termed as FOMO marketing technique and TrustPulse helps leverage it. The app is available at a nominal monthly charge. It offers various plans and each of them comes with a 14-day money-back guarantee.
- ProveSource
ProveSource is another popular social media proof app being used extensively by businesses. The app can be set up in a few simple steps and is equally easy to use. The app offers a number of notification layouts. You may choose from Stream, Live Visitors, Informational, Reviews, Combo and Social Counter. Using this app, you can showcase verified activities and purchases on your website. All you have to do is to copy paste a code snippet to your site and notifications will appear on it. You can choose to display the notifications on your checkout pages, landing pages or lead magnets. It allows customisation of notifications.
In addition to its paid plans that start at a reasonable price, ProveSource also offers a free version.
- WiserNotify
WiserNotify has been designed to provide different social proofs that businesses can use to build trust among their target audience. These include notifications about website visitors, and their recent activities such as form signups or newsletter subscriptions. Any sales activities, downloads, reviews, number of likes, and positive brand mentions are recorded and displayed by this app. It also comes with A/B testing and reporting features. These features help monitor your social proof marketing efforts.
- WPForms
Collecting user reviews is the first step towards devising social-proof marketing campaigns and WPForms helps in this direction. It has been designed to integrate smoothly with various email marketing service providers.
With its pre-designed form templates, you can easily seek your buyers’ reviews. You can create your own unique form with the use of different kinds of templates available on the app. You can automate the task so that your customers receive the feedback form immediately after their purchase. Thereafter, you may screen the reviews and post the positive ones on your website and social media handles. It is recommended to run a trial leveraging WPForms trial period and see how it benefits your business.
- OptinMonster
Primarily used as a lead generation plugin, OptinMonster has also been recognised as one of the top social proof apps. Many businesses are using this application to build trust among their buyers and investors. It enables creating social proof popups and options that grab attention and encourage visitors to subscribe to your platform. You can also send bulk emails and add a countdown timer using this tool. Countdown timers are known to create a sense of emergency among shoppers pushing them to buy your products quickly.
It offers different plans to choose from. Just like many other apps, OptinMonster also offers a 14-day money guarantee on all its plans.
- LetConvert
LetConvert helps build credibility by showing the recent activities of your website visitors, their count, and the number of conversions. The app notifies you each time a customer submits their email ID on your platform. The app allows you to customise the display to match your website’s theme. You can alter its fonts, colours, and even images. However, its price is higher in comparison to other social proof apps in the market.
Choosing the Right Tool for Conversions – What to Look For?
In order to beat the competition, it is important to choose the right tools for conversion. Here are a few tips to help you select an appropriate social proof app:
- Real-Time Notifications
It is suggested to prefer tools that display the real-time activities of your customers including their reviews, signup,s and purchases. This helps create urgency among shoppers and also instills trust.
- Customisable Design
The app should allow customisation so that you can align the trust signals with your website’s look and feel. Many of them enable customisation of colours, font, and placement.
- Easy Integration
It should offer easy integration with your platform so that you can get started with it without any delay.
- Multiple Proof Types
It must support different forms of social proof including reviews, pop-ups, and testimonials among others. Displaying different types of social proof helps create a bigger impact.
- Reporting Feature
It is important to check the performance of your social proofs constantly so that you can alter your strategy. Thus, it is suggested to opt for apps that enable conversion tracking.
- Customer Support
Using apps can be complicated especially if you do not possess technical prowess. You may face issues in managing the app or understanding a new or existing feature. Efficient customer support is thus necessary.
- Budget
You may find many tools that come with the aforementioned features. However, their rates may vary largely. Look for one that fits in your budget without compromising on the functionality.
Boost Conversions With Shiprocket Checkout
Shiprocket Checkout is designed to increase eCommerce conversions by streamlining the checkout process. We offer a 70% faster checkout experience with our one-step checkout and multiple payment gateways. We have helped businesses reduce cart abandonment by 25% and increase overall conversions by up to 60%. We offer real-time checkout analytics and purchase patterns to help make data-driven decisions that boost sales.
Shiprocket Checkout integrates seamlessly with platforms like Shopify, WooCommerce, and Magento. Our versatile tool is thus apt for businesses aiming to optimise their checkout process and drive growth. We provide round-the-clock customer support to help you in case any issue arises.
Conclusion
Social proofs have become an essential promotional tool for businesses across industries. They help build credibility by displaying users’ trust in them. Posting testimonials and product reviews on your website and social media handles is a powerful way to influence buying decisions and increase conversion rates. These proofs serve as endorsements and assure potential customers that others have had a positive experience. Tools such as TrustPulse, OptinMonster, and ProveSource let you display verified actions such as form sign-ups and purchases on your online store. Many of them also show pop-ups, embedded reviews, and real-time social proof notifications. These trust signals help drive urgency and increase the number of sales.
