Razorpay Magic Checkout Alternatives: 7 Checkout Solutions Compared

Razorpay Magic Checkout lets customers save their addresses and payment details, while giving brands access to COD controls, RTO analytics, and payment and logistics integrations across web, mobile, and selected commerce platforms.

However, eCommerce brands may have different requirements. A D2C business dealing with high COD volumes may prioritise address intelligence, RTO controls, and prepaid conversion, while another may place greater importance on payment coverage, checkout customisation, APIs, or payment orchestration.

This is why alternatives to Razorpay Magic Checkout span more than one product category. Some are dedicated checkout platforms, some combine checkout with payment infrastructure, and others focus on payment orchestration. Comparing them on the basis of the problems they solve can help brands identify a better fit for their business.

What Should You Expect From a Modern Checkout Solution?

A modern checkout should reduce friction for shoppers while giving D2C brands greater control over conversion, payments, and COD orders. The right feature mix depends on where a business is losing customers and where operational costs are accumulating:

Fast Customer Entry

Long forms can create friction during checkout. Address autofill, phone-based login, saved details, and one-click checkout can reduce manual entry and make it easier for returning customers to complete a purchase. A study found that 19% of shoppers abandon a purchase when forced to create an account.

Tighter COD Controls

COD can help customers who prefer paying on delivery, but failed COD orders can increase RTO and fulfilment costs. A checkout solution with COD rules, prepaid incentives, risk assessment, and RTO reporting can give brands more control over which orders are offered COD and how risky orders are handled. 

Wide Payment Coverage

Customers may expect to pay through UPI, cards, net banking, wallets, EMI, or Buy Now Pay Later options. A checkout should support the payment methods that matter to the brand’s customer base while making payment selection straightforward. Research found that 10% of shoppers abandon a purchase if their preferred payment method is unavailable.

Store and Platform Integration

The checkout should fit into the existing eCommerce stack, whether the store runs on Shopify, WooCommerce, Magento, a custom storefront, or a mobile application. API and integration support also matter when checkout, payment, order, customer, and analytics data need to move between different systems.

What Are the Leading Alternatives to Razorpay Magic Checkout?

Razorpay serves a wide range of online businesses, but brands can also consider other checkout and payment platforms based on their specific requirements:

1. Fastrr Checkout

Fastrr Checkout is built for D2C brands looking to improve conversion while managing COD and RTO risks. Its capabilities include address intelligence, cart recovery, payment incentives, and checkout optimisation.

Fastrr Checkout offers 95% address pre-fill, 70% faster checkout, 30% lower RTO, and 25% lower cart abandonment. The platform includes:

• One-click checkout
• Estimated delivery dates
• Payment-mode discounts
• Parameter-based COD charges
• A/B testing and UTM campaigns
• Prepaid and COD-to-prepaid discount configuration

Its integration with the Shiprocket ecosystem also connects checkout with delivery and order-related capabilities, making it relevant for D2C brands that need to manage conversion and fulfilment challenges together.

2. GoKwik Checkout

GoKwik is a checkout platform focused on D2C brands, with features covering conversion, address prefill, COD controls, prepaid incentives, buyer risk profiling, and checkout optimisation.

Its Kwik Checkout product highlights one-click checkout, address prefill, payment recommendations, prepaid incentives, and COD and RTO controls. GoKwik also states that its network includes more than 100 million verified shoppers and reports metrics including up to 85% address prefill, a 40% conversion boost, and a 40% reduction in RTO.

GoKwik can be relevant for D2C brands that want checkout optimisation alongside COD and RTO management.

3. Cashfree Checkout

Cashfree Payments combines payment infrastructure with checkout capabilities. Its payment stack supports UPI, cards, net banking, wallets, EMI, Pay Later, and other payment methods, while its checkout offering focuses on payment performance and customer experience.

Cashfree states that its payment gateway supports 180+ ways to pay. Its broader payment infrastructure can therefore be relevant to businesses that prioritise payment coverage alongside checkout performance.

Cashfree can suit businesses looking for checkout capabilities within a broader payments stack, particularly when payment-method coverage and integration flexibility are important.

4. PayU CommercePro Checkout

PayU CommercePro Checkout focuses on checkout personalisation, payment recommendations, offers, and COD-related controls. Its capabilities include tools for managing payment recommendations and RTO-related rules.

It can be relevant for established eCommerce businesses looking to combine checkout personalisation and payment capabilities with controls for COD and delivery-related risk.

5. CCAvenue

CCAvenue is an established payment gateway with a broad payment and international-processing offering. Its payment gateway supports cards, net banking, UPI, debit cards, prepaid instruments, and EMI, along with multi-currency processing.

CCAvenue may be more relevant to businesses that place greater importance on payment coverage, international transactions, and a broader payment infrastructure than on D2C-specific checkout optimisation.

6. Juspay

Juspay takes a different approach from a conventional payment gateway. Its HyperCheckout product combines native checkout experiences, payment orchestration, and analytics, and connects with multiple payment processors and gateways.

Its capabilities include one-click checkout, payment routing, automatic retries, payment links, configurable offers, and support for multiple payment methods.

Juspay can be particularly relevant to businesses that need greater control over payment routing, checkout experiences, and payment infrastructure.

7. Easebuzz

Easebuzz provides payment infrastructure along with checkout and related business tools. Its eCommerce offering includes a customisable checkout, payment links, discount coupons, analytics, and 150+ payment modes.

Easebuzz’s payment gateway supports cards, UPI, net banking, wallets, EMI, BNPL, and other payment methods, while its APIs and plugins support integration with eCommerce businesses.

Which Features Should You Compare Across Checkout Alternatives?

Comparing checkout platforms only on payment success rates can leave out several factors that affect the overall customer journey. Brands should assess the complete checkout funnel.

Feature	Why it matters
Address autofill	Cuts manual entry and address errors
One-click checkout	Reduces steps for repeat buyers
COD controls	Helps manage failed COD orders and RTO
COD-to-prepaid offers	Gives shoppers a reason to switch payment mode
Payment coverage	Lets customers choose familiar payment methods
Payment recommendations	Places relevant payment methods earlier
Checkout customisation	Keeps the payment step aligned with the brand
Cart recovery	Helps bring back shoppers who leave before payment
A/B testing	Helps compare checkout versions and campaigns
Shipping information	Gives customers clearer delivery expectations
Analytics	Shows where shoppers drop out
Integrations	Reduces manual work across the store stack
API support	Gives technical teams more control
Pricing	Helps assess the total cost at scale

The relative importance of these features depends on the business. A COD-heavy D2C brand may place greater weight on address autofill, COD rules, RTO analytics, and prepaid conversion. A business with international payments or subscription requirements may place more emphasis on payment coverage, recurring payments, APIs, and tokenisation.

How Can You Choose the Right Razorpay Magic Checkout Alternative?

The right checkout solution depends on your business model, customer behaviour, current checkout performance, and the gaps you want to address.

Find Checkout Drop-Offs

Start with the existing checkout data. Review checkout completion, cart abandonment, payment failures, COD share, RTO rate, prepaid conversion, and repeat purchases. This shows where the current checkout may be losing potential orders.

Match Features to Business Gaps

Once the gaps are clear, shortlist features that directly address them. These may include address autofill, one-click checkout, COD controls, payment recommendations, cart recovery, analytics, A/B testing, or delivery-date visibility.

Check Integration Needs

Confirm that the checkout works with the eCommerce platform, payment gateway, shipping tools, analytics systems, and CRM already used by the business. For custom technology stacks, review API, webhook, and mobile SDK support as well.

Assess Customer Experience

Test the checkout on both mobile and desktop before making a full switch. Check the number of steps and form fields, payment selection, error handling, page speed, guest checkout, and the overall flow from cart to order confirmation.

Compare Performance

Test a shortlisted checkout on a limited scope before rolling it out to the entire store. Track checkout completion, payment success, prepaid conversion, RTO, average order value, and repeat purchases over a comparable traffic period.

Calculate the Total Cost

Look beyond payment processing fees. Consider platform fees, setup costs, add-ons, refunds, integration work, and other recurring charges. A lower fee may not be worthwhile if the checkout results in fewer completed orders or requires significant additional integration work.

Conclusion

Razorpay Magic Checkout is one option among several checkout and payment solutions available to eCommerce brands. The right alternative depends on where the existing checkout loses customers, how the business manages COD and RTO, the payment methods it needs, and how much control its technology team requires.

Brands dealing with checkout abandonment may prioritise faster customer entry, address autofill, and cart recovery. COD-heavy businesses may give greater importance to risk controls, prepaid incentives, and RTO analytics. Businesses with complex payment or technology requirements may instead prioritise payment coverage, orchestration, APIs, and customisation.

Rather than choosing an alternative based only on price or the number of payment methods, brands should compare the features against their actual checkout data and operational requirements.