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Blogs by Ranjeet Sharma
What is a Squeeze Page? Top Examples and Best Practices for eCommerce
In today’s crowded online marketplace, capturing a buyer’s attention requires more than generic ads or emails. That is where a...
Price Discrimination Insights: Strategies, Types, and Real-World Examples
The way you set prices can make a big difference in how your products sell and how much profit you...
Introductory Price Techniques That Help eCommerce Brands Grow Fast
Imagine launching a new product in the market with a significantly high price; your sales are stagnant, and the product...
Dynamic Pricing Strategies and Its Impact on eCommerce Success
Dynamic pricing is not only changing the way you sell but also how your customers shop online. Instead of sticking...
How to Receive International Payments: A Step-by-Step Guide
India’s economic ties with other countries are stronger than ever. This is evident in the eCommerce practices, as Statista indicates...
What is Brand Purpose and How Can You Define it to Build a Lasting Brand?
When asked to define brand purpose, one might say, “to make money”. Yes, financial gain is one of the key...
What is Tiered Pricing? Models, Examples, and Key Strategies
Tiered pricing is a flexible billing structure that has proven to drive growth for eCommerce businesses. Companies that use tiered...
How Cognitive Load Kills Conversions and What Your Site Can Do About It
TL;DR Cognitive load refers to the mental effort required for users to navigate your website. When visitors find your site...
Understanding Brand Equity and Smart Ways to Strengthen It in 2025
TL;DR Brand equity is the trust and value buyers attach to your brand, and it directly impacts your sales! When...
App Uninstalls: Key Triggers, Recovery Tips, and Prevention Tactics
Faced with numerous competitors for app sales, it is indeed a daunting task for any marketer. It’s challenging to keep...
