Meet Fastrr by Shiprocket: The Next Evolution of AI-Powered Commerce

Every online seller wants the same outcome: turning more visitors into paying customers. But attracting shoppers is only half the battle. A slow checkout, limited visibility into customer behaviour or relying on multiple disconnected tools can result in abandoned carts and missed sales opportunities. As eCommerce becomes more competitive, businesses need solutions that do more than process transactions.

Shiprocket Checkout is now Fastrr, marking its evolution into India’s first AI-native pre-order commerce suite. Built to help businesses capture customer intent before it is lost, Fastrr brings together checkout, customer engagement, marketing and conversion capabilities in one platform, making it easier to create seamless shopping experiences and drive sustainable growth.

What Is Fastrr by Shiprocket?

Fastrr by Shiprocket is India’s first AI-native pre-order commerce suite, designed to help eCommerce businesses maximise conversions by improving every interaction before an order is placed. Already enabling over ₹9,500 crore in annualised GMV, the platform combines intelligent commerce capabilities that help businesses engage shoppers more effectively, reduce buying friction and convert intent into completed purchases.

Instead of switching between multiple solutions, businesses can manage their pre-order journey through a single, unified platform. Fastrr brings together a range of capabilities, including:

• Frictionless checkout experiences
• AI-powered shopping assistance
• Anonymous visitor identification
• Intelligent conversion optimisation
• Performance marketing solutions
• Customer engagement tools

Together, these capabilities help businesses create smoother buying experiences, reduce customer drop-offs and improve conversion rates. By replacing fragmented tools with one integrated platform, Fastrr simplifies pre-order commerce and helps businesses make the most of every customer interaction.

Why the Change from Shiprocket Checkout to Fastrr?

Shiprocket Checkout was created to help businesses reduce checkout friction and improve conversions. Over time, however, the needs of eCommerce businesses evolved. A seamless checkout alone is no longer enough. Businesses also need deeper customer insights, better ways to recover lost buying intent and smarter tools to optimise marketing and engagement.

The move to Fastrr reflects this evolution. More than a checkout solution, Fastrr supports the entire pre-order journey, helping businesses connect customer interactions, marketing efforts and conversion strategies through a single platform.

The new identity better represents a solution that simplifies operations while helping businesses convert more visitors into customers.

How Fastrr Helps eCommerce Businesses Grow

Sustainable eCommerce growth depends on delivering seamless shopping experiences across every customer touchpoint. Instead of relying on multiple disconnected tools, Fastrr brings together AI-powered solutions that help businesses improve conversions, engage customers and optimise marketing from a single platform.

The Fastrr suite includes:

• Fastrr Checkout: A frictionless, AI-powered checkout that speeds up purchases, recovers failed payments and helps reduce cart abandonment.
• Fastrr Assist: An AI shopping assistant that answers customer queries, recommends products and guides shoppers towards purchase.
• Fastrr Ads: Helps brands create, manage and optimise Meta and Google campaigns using first-party buyer intelligence and delivered-order performance.
• Fastrr Login: A passwordless, phone-first login experience that identifies shoppers quickly and enables faster checkouts with OTP signups.
• Fastrr Identify: Identifies anonymous website visitors, enabling brands to engage more potential customers beyond known contacts.
• Fastrr Broadcast: Runs targeted marketing campaigns across WhatsApp, Email, SMS, RCS and Push notifications with measurable revenue attribution.
• Fastrr Journeys: Automates customer engagement through personalised, event-based journeys such as abandoned cart recovery and win-back campaigns.
• Fastrr Signals: Enriches customer profiles with buyer intelligence, helping brands personalise campaigns, target high-intent shoppers and reduce risk.
• Fastrr Studio: Uses AI to analyse ad performance, surface creative insights and simplify campaign optimisation.
• Fastrr Voice: AI-powered voice agents automate COD verification, address confirmation and post-order follow-ups across multiple languages.
• Fastrr Shield: Helps reduce Return-to-Origin (RTO) losses by verifying COD orders, validating addresses and identifying high-risk buyers.

Together, these solutions help businesses reduce buying friction, recover lost sales opportunities, personalise customer experiences and improve marketing performance throughout the pre-order journey.

By bringing every stage of the customer journey into one integrated platform, Fastrr enables brands to scale more efficiently while making better data-driven decisions.

Why Fastrr Goes Beyond Checkout

Modern eCommerce demands more than a fast checkout experience. Businesses need technology that connects every stage of the customer journey, from engaging first-time visitors to encouraging repeat purchases. Managing these touchpoints through separate tools can increase complexity and create inconsistent customer experiences.

Fastrr addresses this challenge by bringing essential pre-order commerce capabilities together into a single platform. With AI embedded across the buying journey, it helps businesses personalise customer interactions, identify opportunities to improve conversions and optimise performance without adding operational complexity.

As part of Shiprocket’s AI-first commerce ecosystem, Fastrr is designed to help businesses adapt to changing customer expectations and build a stronger foundation for long-term growth.

Conclusion

Every interaction before a purchase can influence whether a visitor becomes a customer. As eCommerce continues to evolve, businesses that simplify the buying journey and better leverage customer insights will be better positioned to improve conversions and grow sustainably.

That’s the thinking behind Fastrr by Shiprocket. By bringing together checkout, customer engagement, conversion optimisation and performance marketing in a single AI-native platform, Fastrr helps businesses spend less time managing disconnected tools and more time creating shopping experiences that convert.

Ready to accelerate your eCommerce growth? Explore Fastrr to simplify your pre-order journey, convert more visitors into customers and build a smarter, more connected eCommerce business.