Enhancing Sales with One-Click Checkout: A Guide for eCommerce Sellers

Designing an attractive eCommerce portal that sells a wide range of products in your chosen categories is crucial for drawing the attention of your potential buyers. Ensuring a smooth browsing experience encourages them to check out the items you have on offer. But is this enough to encourage sales? Not really! Many of you may be witnessing a good amount of traffic on your website but the conversion rate may not be matching up. Many shoppers abandon their cart and one of the reasons for this is a complicated checkout process. While several factors add up to ensure a smooth checkout, one-click checkout can prove to be quite effective in pushing sales. 

Now, what exactly is a one-click or single-click checkout process? How does it work? What is its importance? Is it a secure process? Read on to find out all this and more about this checkout process.  

Understanding One-Click Checkout

As the term suggests, one-click checkout enables shoppers to buy their selected items in just a click. Quick, isn’t it? This is a unique process designed to shun the need to add details such as the shopper’s name, contact number, payment information and other essential information manually. It was introduced by Amazon in 1999 to increase its revenue by offering convenience to its buyers. Many businesses have adopted this fast checkout process ever since to boost customer experience and encourage sales.

The process works when a shopper has an account with the eCommerce business’ payment processing service. As the payment processor recognises the shopper, it enables checkout in a single click without seeking any personal details or additional information. Many payment processors offer this service.

How One-Click Checkout Works?

Here is a closer look at the way single-click checkout works:

• An online shopper requires keying in his payment details the first time he shops from an eCommerce store offering one-click checkout. This may include providing details about the bank account, debit card, credit card or whichever payment mode is to be used.
• The payment method and all its related details are attached to the customer’s account by the payment processor for future access.
• Thereafter, whenever the shopper buys anything from that store, he is recognized immediately and can complete the checkout process in a single click. His/ her payment details and shipping information are filled out automatically to quicken the process.

Security of One-Click Checkout

Single-click checkout makes use of the technology provided by trusted payment processors and not the retailers. APIs and encryptions are adopted by them to safeguard customer data.

Benefits of Using One-Click Checkout

Let us take a look at the various benefits of using one-click checkout:

1. Lowers Cart Abandonment Rate

The cart abandonment rate is on a rise owing to several reasons. A key reason for the same is a complex checkout process involving multiple steps. By offering fast checkout process, you can lower the cart abandonment rate substantially. Many businesses have witnessed a boost in their conversion rate by adopting this technique.

2. Offers Seamless Shopping Experience

Single-click checkout bars the need to enter account and shipping details each time a shopper makes a purchase. This simplifies the checkout process and encourages greater sales. The customers do not require juggling between pages and filling long forms to provide their details. Thus, it helps offer a seamless shopping experience and prompts the buyers to make repeat purchases.

3. Ensures Less Ordering Errors

There are chances of error when you enter your information manually. Entering incorrect account details or shipping address can result in unnecessary hassle and even financial loss for the buyers as well as sellers. One-click checkout bars the need to enter these details each time you indulge in online shopping. Thus, it lowers the scope of errors while placing and processing orders.

4. Instils Trust in the Brand

Single click checkout button from a reputed processor instils trust among the customers. They do not hesitate to shop from a new site if they recognise its payment processor and trust the name.

5. Encourages Smaller Purchases

Some shoppers may hesitate to enter account, shipping and other details required to make online purchases if there are just one or two small items on their list. With one-click checkout, they are less likely to drop the idea of such purchases.  

How to Choose a One-Click Checkout Solution?

As an eCommerce seller, you will find many options when it comes to choosing a single-click checkout solution. However, not all of them are likely to offer the benefits you may be looking for. In order to choose one that ensures a smooth checkout experience and helps your business boost, you should consider the following:

• Does your potential payment processor hold a good reputation in the market?
• Does it support shopping from any device?
• What security measures does it adopt?
• Does the one-click checkout solution enable shopping without logging in?
• Does it allow you to customize your checkout process?

Implementing One-Click Checkout: A Step-by-Step Guide

Here is how you can implement fast checkout into your eCommerce portal in an easy and systematic manner:

1. Learn about the Capabilities of Your eCommerce Platform

To begin with, you must understand whether or not your eCommerce platform support one-click checkout solution. If it does not then you require integrating advanced technology to ensure it does. In case, it allows you to implement fast checkout, you must find out which payment gateways it supports and the permissions needed for customization.

2. Integrate Payment Gateway

Learn about the security features and other details of different payment gateways to understand which ones can be integrated with your single-click checkout solution. It is necessary to choose appropriate payment gateways that have the capacity to keep your user’s information safe. They must also render smooth and quick payment processing and provide multiple payment options. Among other things, it is important to consider the technology your potential customers are most familiar with to select an appropriate payment gateway for them.

3. Testing

After integration, it is necessary to test your checkout solution to ensure it offers a seamless shopping experience. However, testing should not be a one-time task. It should be done regularly. It is important to run tests from time to time and optimize your process to ensure it functions smoothly and ensures security. Any glitches or loopholes must be addressed timely to facilitate an excellent customer experience.

Shiprocket Checkout: Streamlining Checkout to Enhance Customer Satisfaction

Shiprocket Checkout enables one-click checkout for eCommerce sites to provide a smooth and swift shopping experience for their customers. It can integrate seamlessly with any website. The advantages of implementing Shiprocket Checkout in your eCommerce site include:

• 70% faster checkout
• 30% RTO reduction
• 60% increased conversion rate
• 25% lesser cart abandonment
• 95% address pre-fill for faster checkout

Conclusion

A key problem being faced by eCommerce businesses is the growing cart abandonment rate. Research shows that around 87% of shoppers are likely to abandon their carts if the checkout process is complicated or lengthy. Businesses experiencing high cart abandonment rates must work on decreasing them to encourage more sales. To begin with, it is important to find out the reason for cart abandonment. If it is due to a tedious checkout process, then opting for a one-click checkout can prove to be helpful. It offers several benefits, such as enhancing customer experience, ensuring faster payment processing, lowering the chances of error during order placement, encouraging frequent and small purchases and instilling trust in your brand.

Fast checkout solution is supported by many payment processors and is known to be a secure option. However, you must assess its efficiency before finalizing one. While it can be implemented quickly in a few easy steps, it is imperative to keep testing it regularly and optimize it ensure it runs efficiently.