Blogs by Ranjeet Sharma
Why eCommerce Apps Lose Users Between Sign-Up and Final Checkout
TL;DR Nearly 70% of shopping carts get abandoned before checkout, often due to complicated sign-up processes and confusing checkout flows....
National Payments Corporation of India: A Deep Dive into its Role
Over the past ten years, payment practices in India have undergone significant changes. For millions, using UPI, scanning a QR...
eCommerce Gamification: Proven Ways to Engage and Retain Customers
Running an online store means finding ways to keep customers engaged and coming back. One effective way to achieve this...
How to Develop a Distinct Brand Voice and Amplify it: A Complete Guide
Effective communication plays a key role in reaching out to the target market. It helps a brand voice go beyond...
What Are In-App Purchases? Definition, Examples, and How They Work
A customer downloads an app, it’s free, looks promising, and works well. However, a point arises where the app suggests...
How To Write a Business Plan: 9 Steps, Key Types, and Expert Tips
A business plan is a roadmap to your dreams. It guides you through every decision, from how you reach customers...
What is Decoy Pricing and How It Helps in Shaping Consumer Decisions
Discounts, promotional offers, and flashy product features aren’t always enough to influence buying behaviour. Sometimes, you need to introduce a...
How Livestream Shopping Will Be a Game Changer for eCommerce in 2025
The eCommerce industry is undergoing a tremendous transformation with the rise of livestream shopping, a phenomenon set to explode in...
Virtual Payment Address (VPA): Functionality, Uses, & UPI Integration
Are you looking to navigate the digital payment space? You may have heard about UPI, but do you know what...
What is Upselling? And 11 Proven Methods to Increase Your Sales
Companies engaged in eCommerce face high expenses to acquire new customers because the market is intensely competitive. Keeping current customers...
