Over the past four years, AI adoption in eCommerce has surged by over 270%, underscoring the rapid evolution of the digital retail industry. For sellers in emerging markets, this shift presents a significant opportunity to compete with larger online stores.
Customers now expect fast, personalised, and seamless shopping experiences. AI shopping assistants can help meet these expectations by guiding buyers, recommending products based on preferences, and simplifying checkout processes.
Integrating AI tools can help increase conversions, reduce cart abandonment, and enhance customer satisfaction, even for businesses operating outside major metropolitan hubs.
Let’s explore the top AI shopping assistant tools in 2025 that can help your store grow and compete effectively.
How is AI Redefining Customer Journeys in eCommerce?
If you sell online, you know shopping is not just clicking buy; customers go through many steps before and after purchase. Let us explore how AI changes the buyer’s journey:
- Personalised Product Suggestions
AI analyses browsing and purchase patterns to show products a customer is most likely to need. This helps shoppers find items quickly without scrolling through irrelevant options.
- Smarter Cross-Selling and Upselling
AI recommends complementary or premium products using smart upselling techniques, boosting order value while keeping shopping effortless.
- Instant Customer Support
AI-powered chatbots provide immediate answers to queries about product details, delivery timelines, or returns, reducing waiting time and frustration.
- Streamlined Checkout Process
AI predicts errors, remembers preferred payment methods, and auto-fills forms, making checkout faster and reducing cart abandonment.
- Enhanced Post-Purchase Experience
AI keeps customers informed with order updates and personalised follow-ups, improving satisfaction and encouraging repeat purchases.
What Should Brands Prioritise When Choosing AI-Powered Platforms?
AI-powered systems can assist sellers to operate faster, grow profits, and provide better customer service. To select the right one, focus on these key priorities:
- Alignment with Business Objectives
Choose a platform that supports your objectives, whether automating tasks, gaining better sales insights, improving customer experience, or scaling operations. If it doesn’t directly help achieve your goals, it may not be worth the investment.
- Seamless Data Integration and Security
Ensure the AI system integrates smoothly with your existing website, inventory, and sales systems. Strong data security is critical, therefore, look for encryption and safeguards to protect customer and financial information.
- Scalability for Future Growth
The platform should handle increased orders and new features as your business grows. A scalable solution avoids costly migrations or replacements later.
- Ease of Use
A simple, intuitive interface reduces training time, prevents errors, and speeds up implementation. Your team should be able to operate it efficiently from day one.
- Reliable Customer Support
Even with the most advanced tools, you can still run into problems. Choose a platform that offers fast, round-the-clock support to minimise operational disruptions.
- Potential for ROI
Evaluate if the platform drives measurable results: higher sales, reduced costs, and improved efficiency. For example, automating shipping updates or demand prediction can save time and improve inventory management.
- Reputation and Features
Check the provider’s track record, customer reviews, and feature updates. A reliable, well-supported platform is more likely to adapt as your business evolves.
What Are the Top AI Tools Revolutionising Online Shopping in 2025?
Here are some top AI tools that are redefining how eCommerce stores work:
- Shopify Shop.app
Shop.app is a personalised shopping assistant that integrates with Shopify stores, offering features like accelerated checkout, real-time order tracking, and tailored product recommendations. It enhances customer trust and encourages repeat sales by providing a seamless shopping experience. The platform is available on iOS, Android, and web.
- Manifest AI
Manifest AI serves as an AI shopping assistant for eCommerce brands, helping customers with product discovery, comparisons, and post-purchase support. It automatically trains itself on your Shopify store data and can be customised with additional information. Trusted by over 2,500 enterprise brands, Manifest AI aims to enhance customer engagement and drive conversions.
- Rep AI
Rep AI is a conversational AI platform designed to boost sales and automate customer interactions. It can handle up to 97% of customer inquiries, increasing average order value and return on investment. Rep AI’s chatbot engages customers with personalised recommendations and support, effectively acting as a digital sales associate.
- Shopmate AI
Shopmate AI is a ChatGPT-powered eCommerce assistant that offers 24/7 customer support, product recommendations, and upselling opportunities. It integrates seamlessly with your store to enhance sales and reduce operational costs.
- Intercom AI Chatbot (Fin)
Intercom’s Fin is an advanced AI shopping agent designed to handle complex customer queries across various channels. It integrates with existing helpdesk systems to provide efficient support, automate tasks, and resolve issues promptly.
- Tidio AI (Lyro)
Lyro by Tidio is a conversational AI that utilises your support content to answer customer questions. It performs routine tasks like checking order statuses and creating tickets, freeing up your team to focus on more complex issues.
- Claros
Claros is an AI sales agent for Shopify stores that guides customers to their ideal purchases, reducing search and cart abandonment. By providing personalised assistance, Claros aims to increase conversions and enhance the shopping experience.
- Verloop
Verloop is an AI-powered customer support platform that operates across multiple channels like WhatsApp, Facebook, and your website. It resolves up to 90% of common questions and recommends products based on shopper behaviour, combining support and sales functions.
- ShopWithAI
ShopWithAI offers an immersive shopping experience, particularly popular in fashion and home decor. It utilises visual search and augmented reality to help customers visualise products in their environment, reducing returns and fostering brand loyalty.
- Insider’s Agent One
Insider’s Agent One is an advanced AI shopping assistant that proactively guides customers with questions and suggestions, anticipating their needs. Available 24/7, it aims to reduce customer frustration and build long-term loyalty.
How can Our Smart Checkout Solutions Elevate your eCommerce Strategy?
The checkout page is the final step before completing a sale, and any friction here can lead to lost orders. Shiprocket Checkout simplifies this process, making it faster, smoother, and more reliable. By streamlining form filling and reducing waiting times, it can speed up checkout by up to 70%, keeping buyers engaged and lowering the chances of cart abandonment.
Shiprocket Checkout also enhances payment flexibility. It supports multiple payment options, ensures secure logins, and optimises cash-on-delivery (COD) orders. Sellers can apply small COD fees, offer discounts on prepaid orders, or restrict repeated COD attempts, encouraging safer and more efficient transactions while keeping customer choice intact.
Additional features like autofilled addresses, estimated delivery dates, and personalised offers further improve the buyer experience. These smart tools reduce return-to-origin (RTO) rates by up to 30% and decrease cart abandonment by 25%, saving both time and operational costs.
Conclusion
AI platforms are transforming eCommerce into a personalised, seamless experience. The right tools reduce manual work, increase conversions, and make customer interactions smarter.
Each visit teaches the AI about buyer behaviour, enabling your store to anticipate needs and offer relevant products. Investing in AI not only optimises operations but also builds customer loyalty, trust, and long-term growth.
Ready to streamline your sales? Get started with Shiprocket Checkout and boost conversions today.
AI assistants automate routine tasks like order tracking, inventory updates, and customer queries, reducing manual effort and allowing your team to focus on higher-value activities, saving time and costs.
Yes, by offering timely product suggestions, personalised follow-ups, and proactive support, AI encourages repeat purchases and builds long-term loyalty.
Most platforms offer flexible plans, so sellers can start small and scale as sales grow. It saves costs in the long run by reducing returns and abandoned carts.
Many AI shopping assistants support multiple languages, making it easier to serve buyers across different regions without needing separate staff for every query.
AI scales automatically to handle high traffic, answering multiple queries simultaneously, preventing delays, and maintaining smooth customer experiences during sales or festive seasons.
