Step-by-Step Guide to Creating a Product Recommendation Quiz That Sells

Remember the feeling when you walk into a store, unsure of what to buy, only to be helped by a nice salesperson who asks the right questions and instantly guides you towards the perfect product? This is exactly what a product recommendation quiz does—but online.

According to the Content Marketing Institute, 81% of consumers agree that interactive content is more effective at grabbing their attention. A recommendation quiz is a smart sales interactive tool. When used effectively, it can boost conversions, improve customer retention, gather valuable insights, and enhance the overall shopping experience. Whether you are selling beauty products, everyday essentials, curated fashion, etc., this quiz can help you bridge the gap between browsing and buying.

This blog will help you explain why this quiz is important and what the steps are to create a product recommendation quiz. Let’s turn curiosity into conversion with one question at a time!

Decide Which Products to Feature in Your Product Discovery Quiz

Choosing and selecting the right products to feature in your product discovery quiz is the most crucial part. A well-designed quiz can boost lead generation by up to 50%. Here are some things that you can consider while choosing the right products to feature in the quiz:

• Start with the bestseller products. If people are buying often, that means they are popular and trusted, which makes them perfect for a quiz.

• Some products usually need more guidance for customers to buy. For instance, skincare products depend on the skin type; makeup depends on the skin tone and the occasion; and supplements depend on age and goals.

• If you want to sell more from your new launch or promoted products, you can add them to your quiz. Just ensure they align with the customer’s needs.

• Try featuring product collections and not just a single product, like offering a ‘dry hair care kit’ instead of a shampoo. It makes things easier to upsell or recommend.

• If your customers have left some products in the cart, it can be because customers are confused about whether they are right for them. A quiz can help clear that confusion and boost conversions.

Link Quiz Outcomes to Specific Products or Collections

Once the customer finishes your quiz, the next step is to show them the products that match their answers. This is where your quiz can become more fun; it becomes a more helpful shopping tool.

• First, try to match the answers with customised results, as every answer may give you insight into what the customer needs. like—
  • If a customer says they have dry skin, you can recommend hydrating skincare.
  • If customers want to gain muscle, you can suggest high-protein supplements.

The more you match your answer with the customers’ needs, the more useful your quiz will feel to them.

• Instead of showing an individual product, you can recommend a combo or bundle like a 3-step wellness kit. It can feel like a complete solution and might increase the cart value. 

• Make sure that the product you link to reflects what the quiz promised. Trust is the key in this process.

• You can also use a friendly and natural-sounding label like “based on your preferences,” “handpicked for you,” etc.

• Try to provide them with more options. But do so in a way so as not to confuse or overwhelm them.

Craft Smart Quiz Questions That Reveal Customer Preferences

Asking the right questions is important to understand what your customers are looking for. The questions shouldn’t be just random or fun; they should guide them to the right product.

You can start by asking, “What do you need to know to recommend the perfect item?”

For instance,

• If you are selling skincare, ask about skin type, daily routine, concerns, etc.

• If you are selling home decor, ask about space, size, colour preferences, vibe, etc.

• If you are selling fashion, ask about size, preferred style, event, etc.

Make sure to keep your questions:

• Visual and fun, as they are quicker to answer and feel more personal.

• Short and simple, while using casual and friendly language to make customers think they are chatting with a friend.

• Instead of asking, ‘Do you like bright colours?’ Try asking, ‘Which colour chart do you like the most?’ with some options to choose from.

These questions can be both thoughtful and easy to answer, keeping customers engaged. With these insights, you can also provide them with product recommendations.

Create a Quiz Name That Reflects Value and Encourages Clicks

Your quiz name is the first thing that your customers will notice. The name sets the tone and heightens their curiosity. A catchy title can attract customers and increase engagement through clicks.

The quiz name should be specific, benefit-focused, fun, and helpful for customers to engage in, like ‘Find your perfect skincare match,’ ‘Discover your Signature Scent,’ ‘Not Sure What to Buy? Let Us Guide You,’ etc.

Make sure to use action words like “build,” “find,” “discover,” “unlock,” etc. Keep the quiz short and helpful so that it doesn’t sound or look like a sales pitch.

How Can Shiprocket Checkout Simplify the Purchase Journey After the Quiz?

If the checkout process is confusing or slow, there is a risk of losing sales. This is where Shiprocket Checkout makes all the difference. Here’s how Shiprocket can simplify the purchase process.

• Direct add to cart: After the quiz, customers can be directly sent to checkout with your recommended products in the cart. They won’t have to search or click anywhere else.

• Fast and hassle-free: We provide a fast and hassle-free checkout process with minimal steps. This helps customers complete purchases with fewer cart abandonments.

• Branded feel: You can add your logos, brand colours, and style to the checkout page to help customers feel like they are shopping from you.

• Reliable delivery options: We automatically choose the best shipping services for you. Your products can reach customers faster and without any delays.

• Multiple payment options: We offer multiple payment channels so customers can pay through COD, UPI, credit/debit cards, or wallets.

Conclusion

Creating a product recommendation quiz is a smart way to connect with your customers, understand their true needs, and guide them to make informed purchasing decisions.

So, whether you are growing your D2C brand or an online store, now is the perfect time to build your quiz and simplify your checkout with Shiprocket. You can start converting curiosity into confident and loyal purchases from customers.

Start building your quiz today and let Shiprocket handle the rest!